Which automatic targeting option may show your ad to shoppers who view the detail pages of products similar to yours?

Question: Which automatic targeting option may show your ad to shoppers who view the detail pages of products similar to yours?

• Close match
• Complements
• Substitutes

Explanation

Substitutes can show Sponsored Products ads to shoppers who view detail pages of products similar to the advertised product. This automatic targeting group helps reach shoppers comparing alternatives within the same general product need. It is useful for capturing consideration-stage traffic where shoppers may be deciding between comparable items. Amazon Ads uses product relevance signals to match the ad with similar product detail pages.

Why the other options are incorrect

Close match is based on shopping queries closely related to the advertised product, not similar product detail pages.

Complements may show ads on detail pages of products that go well with the advertised product, not products similar to it.

Source for verification

https://advertising.amazon.com/help/GHTRFDZRJPW6764R

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