Question: Which custom audience tool can be used to create new audiences using traffic from the advertisers' website?
- Amazon Ad tag
- Advertiser hashed audiences
- Conversions API transfer
Explanation
Amazon Ads Tag can collect website traffic signals that support custom audience creation. It helps advertisers use activity from their own website as an audience source for future campaign activation. This is useful for reaching people who visited specific pages or completed site actions. The tool connects advertiser-owned website behavior with Amazon Ads audience strategy.
Why the other options are incorrect
Advertiser hashed audiences use hashed customer records, not website traffic collected through a tag.
Conversions API transfer sends conversion events for measurement, not the website traffic tagging tool used to create audiences.
Source for verification
https://advertising.amazon.com/help/GLZ54GXQW773A6MG
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.