Question: Which is not a LinkedIn best practice for lead generation targeting?
- Use Lookalike Audiences
- Avoid hyper targeting
- Set up different campaigns and approaches
- Use Contact and Account targeting
- Include your own company
Explanation
Including the advertiser’s own company is not a LinkedIn lead generation targeting best practice because it can waste budget on employees instead of prospects. Lead generation targeting should focus on reaching likely buyers through Matched Audiences, professional attributes, and appropriate exclusions. LinkedIn supports company targeting and contact targeting to reach priority accounts and contacts. Avoiding overly narrow targeting helps maintain enough audience scale for delivery and optimization.
Why the other options are incorrect
Use Lookalike Audiences reflects LinkedIn’s historical scale tactic, though current LinkedIn guidance uses Predictive Audiences and Audience Expansion instead.
Avoid hyper targeting is a best practice because excessive targeting layers can restrict delivery.
Set up different campaigns and approaches is a best practice because separate campaign structures can align targeting and messaging to different audiences.
Use Contact and Account targeting is a best practice because Matched Audiences can target priority contacts and companies.
Source for verification
https://www.linkedin.com/help/lms/answer/a424397
https://www.linkedin.com/help/lms/answer/a423690
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.