Question: Which of the following ad types are cost-per-click (CPC) ads that promote individual product listings in the Amazon store and select premium apps and websites.
- Sponsored Display
- Sponsored Products
- Sponsored Brands
Explanation
Sponsored Products are cost-per-click ads that promote individual product listings. They help increase product visibility in Amazon shopping placements and select premium apps and websites. This format is used when the advertiser wants to drive traffic to a specific product detail page. The product-level structure makes it different from brand-focused or audience-based ad formats.
Why the other options are incorrect
Sponsored Display reaches relevant audiences with display ads, not the primary CPC format for individual product listings.
Sponsored Brands helps drive brand discovery with brand creative and multiple products, not only individual product listings.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.