Question: Which of the following ad types would be used on IMDb?
- Sponsored Products
- Sponsored Display
- Sponsored TV
Explanation
Sponsored Display can place display ads across Amazon-owned properties, including IMDb. This ad type helps reach audiences both in the Amazon store and beyond Amazon shopping pages. IMDb is part of the eligible owned-and-operated placement environment for display advertising. The fit is based on placement availability, not search-result product promotion or streaming TV inventory.
Why the other options are incorrect
Sponsored Products appears primarily in Amazon shopping placements for individual product promotion, not IMDb display placements.
Sponsored TV is built for streaming TV inventory, not standard display placements on IMDb.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/products/display-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.