Question: Which of the following are variables that can be used in A/B Testing? Select three.
- Target audience
- Ad placement
- Delivery schedule
- Ad format
Explanation
LinkedIn A/B Testing compares campaign variations by changing one selected variable while keeping the rest of the setup consistent. Target audience can be tested to understand which audience segment performs better. Ad placement can be tested to compare delivery locations such as LinkedIn feed versus LinkedIn Audience Network. Ad format can also be tested to compare formats such as single image, video, carousel, or other supported ad types.
Why the other options are incorrect
Delivery schedule is not one of the listed A/B Testing variables in this context.
Source for verification
https://www.linkedin.com/help/lms/answer/a529753
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