Question: Which of the following audiences based on shopping interactions can be used by an advertiser to either re-sell, cross-sell, or up-sell products?
- Audiences from purchases
- Audiences from keyword searches
- Audiences from product detail page views
Explanation
Audiences from purchases are based on customers who have already bought a product or related product. This purchase history can support re-sell, cross-sell, and up-sell strategies because it shows confirmed customer interest. The audience can be used to promote replenishment, complementary products, or higher-value alternatives. This makes purchase-based audience selection more suitable than signals from browsing or search alone.
Why the other options are incorrect
Audiences from keyword searches show search interest, not confirmed purchase behavior for re-sell, cross-sell, or up-sell planning.
Audiences from product detail page views show product evaluation, not completed purchase history.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
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