Question: Which of the following best describes invalid traffic for Amazon DSP campaigns?
- The context within which the ad appears
- The practice of filtering out egregious content that does not meet the content adjacency policy
- Fraudulent, involuntary, non-human, duplicate, or otherwise illegitimate as defined in the Media Rating Council’s (MRC) IVT guidelines
Explanation
Invalid traffic (IVT) refers to ad activity that is not considered legitimate under Amazon DSP traffic quality standards. It can include fraudulent, non-human, duplicate, involuntary, or otherwise invalid activity. Amazon DSP uses traffic quality filtering to help remove invalid impressions from reporting and billing. This protects campaign measurement by separating valid delivery from activity that should not count toward performance.
Why the other options are incorrect
Option A describes ad context, not invalid traffic (IVT).
Option B describes content adjacency filtering, not traffic validity.
Source for verification
https://advertising.amazon.com/help/GTUSCE79ZDJSR5VZ
https://advertising.amazon.com/API/docs/en-us/guides/reporting/dsp/metrics
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.