Question: Which of the following best describes traffic quality for Amazon DSP campaigns?
- Ensuring ads do not appear in places that are not brand safe
- The validity of ad traffic, focusing on who generated the traffic and how it’s generated, ensuring that traffic is generated legitimately by humans, and not by bots
- Viewability of the ad
Explanation
Traffic quality refers to whether Amazon DSP ad traffic is valid and generated through legitimate human activity. It focuses on who generated the traffic and how that traffic was produced. Amazon Ads filters invalid traffic (IVT) such as fraudulent, non-human, duplicate, or otherwise illegitimate activity. This protects campaign measurement by keeping invalid activity from being treated as valid delivery.
Why the other options are incorrect
Option A describes brand safety, not traffic validity.
Option C describes viewability, not whether traffic was generated legitimately.
Source for verification
https://advertising.amazon.com/help/GBYPYH79NGJJ5JPS
https://advertising.amazon.com/help/GUYW2GE498ANTH8Y
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.