Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

  • Used for an understanding of initial awareness for your product from your advertising campaign.
  • Provide a percentage chance of a shopper purchasing the product when they click on your ad.
  • Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
  • Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.
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