Question: Which of the following can be used to describe enhanced conversions for leads?
- Uses third-party data
- Requires Google Click Identifier (GCLID) storage
- Requires customer relationship management (CRM) system modification.
- Uses hashed, first-party data
Explanation
Enhanced conversions for leads connects website lead submissions to later offline outcomes using privacy-safe customer information. The data is hashed before being sent to Google, helping improve conversion matching while protecting user privacy. This supports better offline conversion measurement when a sale or qualified lead happens after the initial website form submission. Stronger conversion signals can improve reporting and Smart Bidding optimization.
Why the other options are incorrect
CRM modification is not required in all implementations and is not the defining feature.
GCLID storage applies to other offline conversion import methods, not the core description of this feature.
Third-party data is incorrect because the feature relies on advertiser-provided customer information.
Source for verification
https://support.google.com/google-ads/answer/11021502
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