Question: Which of the following describes audience insights?
- An audience solution in report format that provides shopping activity for products on Amazon.com before, during, and after a campaign
- An audience solution that provides the composition and shopping interactions of your brand's audience on Amazon.com
- An audience solution that helps brands to build their own audiences on Amazon.com
Explanation
Audience insights help advertisers understand the composition of a brand’s audience on Amazon.com. They also show shopping interactions that can inform audience strategy. These insights support planning by identifying relevant customer behaviors and interests. The focus is understanding the brand’s audience before deciding how to reach them.
Why the other options are incorrect
Shopping activity report describes campaign-period activity reporting, not audience composition and shopping interaction insights.
Audience builder describes creating advertiser audiences, not analyzing an existing brand audience.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
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