Question: Which of the following describes overlap reports?
- Reports that help advertisers to understand the time of day that their audience engages with their advertisements
- Reports that help advertisers to understand how non-ad attributed metrics impact the flywheel of their advertising campaign
- Reports that help advertisers to see other audiences that their primary audience is also a part of
Explanation
Overlap reports help advertisers understand where a selected audience shares membership with other audiences. This supports audience discovery by showing related groups connected to the primary audience. The insight can help expand campaign strategy using audiences with similar characteristics or behaviors. It is useful for planning reach based on audience relationships rather than only campaign delivery results.
Why the other options are incorrect
Time of day describes timing analysis, not audience overlap.
Non-ad attributed metrics describes campaign impact analysis, not shared audience membership.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
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