Question: Which of the following examples would be an outcome of a loyalty-based advertising goal?
- A customer using a discount code
- A customer returning to buy more items
- A customer visiting the company website
Explanation
Loyalty goals focus on retaining customers and encouraging repeat engagement after purchase. A returning customer shows continued relationship value beyond the first conversion. Repeat purchase behavior helps indicate whether advertising supports customer retention. This outcome aligns with building long-term brand relationships rather than only generating initial visits or single actions.
Why the other options are incorrect
Discount code may support a promotion or conversion, but it does not necessarily show repeat customer loyalty.
Company website visits indicate traffic or consideration, not a confirmed repeat purchase behavior.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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