Question: Which of the following features are provided in the cross-channel planner?
- A space to manage and optimize all ads across all channels
- Audience sizes and insights to move customers along the shopping journey
- A holistic view of insights across all marketing channels
Explanation
Cross-channel planner helps advertisers evaluate customer connection opportunities across the shopping journey. It provides planning insights that support movement from awareness to conversion. The tool also helps test audience reach assumptions and identify opportunities for budget and reach optimization. This makes it useful for planning based on audience scale and actionable media insights.
Why the other options are incorrect
Manage and optimize all ads is incorrect because Cross-channel planner supports planning, not full campaign management across every channel.
Holistic view is incorrect because the tool is focused on audience reach planning and channel-specific opportunities, not complete measurement across all marketing channels.
Source for verification
https://advertising.amazon.com/resources/whats-new/cross-channel-planner
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.