Question: Which of the following fulfillment solutions is available to vendors, rather than sellers, who sell on Amazon.com?
- Fulfillment by Amazon (FBA)
- Seller Fulfilled Prime (SFP)
- Direct Fulfillment
Explanation
Direct Fulfillment is a vendor fulfillment solution used when Amazon vendors ship products directly to customers on Amazon’s behalf. It applies to first-party vendor relationships managed through Vendor Central, not third-party seller accounts. Vendors use this model to support Amazon retail orders when inventory is fulfilled from the vendor’s own facilities. This distinguishes it from seller fulfillment programs that are managed through Seller Central.
Why the other options are incorrect
Fulfillment by Amazon (FBA) is a seller fulfillment service where sellers send inventory to Amazon fulfillment centers.
Seller Fulfilled Prime (SFP) is a seller program for fulfilling Prime orders from the seller’s own warehouse.
Source for verification
https://sell.amazon.com/blog/vendor-central
https://sell.amazon.com/fulfillment-by-amazon
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