Question: Which of the following is a pre-built, standard audience type available with Amazon Ads?
- Lookalike audiences
- Advertiser hashed audiences
- Demographic audiences
Explanation
Demographic audiences are pre-built standard audiences available in Amazon Ads. They help advertisers reach customers based on attributes such as age, gender, or household characteristics. This audience type can be selected without building a custom audience from advertiser-owned data. It supports planning and activation based on customer composition rather than modeled similarity or uploaded customer signals.
Why the other options are incorrect
Lookalike audiences are modeled from an existing source audience, not a pre-built standard audience type.
Advertiser hashed audiences are built from advertiser-provided hashed customer signals, not Amazon Ads pre-built standard audiences.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
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