Question: Which of the following is a recommended best practice for when you run a Google Play store listing experiment?
- Run your experiments for at least seven days for better accuracy.
- Test three or more assets at once to understand their correlation.
- Limit your experiments to first-time installers only.
- Avoid revisiting previously tested assets once you see how they perform.
Explanation
A store listing experiment needs enough time to collect stable performance data across normal weekly traffic patterns. Running it too briefly can make results less reliable because behavior may vary by day. Google Play recommends allowing the experiment to run long enough before applying a winning variant. This supports clearer decisions about changes to store listing assets.
Why the other options are incorrect
Three or more assets Testing multiple assets at once makes it difficult to identify which change caused the result.
First-time installers Google Play experiment setup is not limited only to first-time installers.
Previously tested assets Retesting can be useful when traffic, creative quality, or market conditions change.
Source for verification
https://support.google.com/googleplay/android-developer/answer/9859152
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