Question: Which of the following is an example of an industry standard success metric available when using Amazon Ads?
- Return on ad spend
- Advertising cost of sale
- New-to-brand
Explanation
Return on ad spend is a standard performance metric used to evaluate revenue generated for each unit of advertising spend. It helps advertisers understand campaign efficiency against sales-focused objectives. Amazon Ads includes this type of metric in campaign reporting to support performance analysis. The metric is considered a success metric because it directly connects ad investment with business outcome.
Why the other options are incorrect
Advertising cost of sale is an Amazon Ads retail performance metric, not the industry standard success metric identified here.
New-to-brand is an Amazon Ads metric for first-time brand customers, not an industry standard success metric.
Source for verification
https://advertising.amazon.com/measurement-analytics/campaign-reporting
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.