Question: Which of the following is an example of a core system?
- CRM
- Email templates
- SLA
- Jobs to Be Done
Explanation
A CRM (Customer Relationship Management system) is a core system because it centralizes customer data, tracks interactions, and supports sales and marketing processes. Core systems provide the foundational technology that sales enablement relies on for managing leads, accounts, and performance metrics. CRM integration is essential for visibility, efficiency, and measurement across the sales process.
Why the other options are incorrect
B) Email templates are tools or assets, not a foundational system.
C) SLAs define responsibilities and processes, not a technology system.
D) Jobs to Be Done is a framework for understanding customer motivations, not a system.
Source for verification
HubSpot Sales Enablement Technology Guide
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