Question: Which of the following is NOT a cognitive bias?
- Availability heuristic
- Bandwagon effect
- Retrospective cascade
- Scarcity bias
Explanation
HubSpot’s consumer psychology content focuses on recognized decision-making patterns such as availability heuristic, bandwagon effect, and scarcity bias as influences on online behavior. These are established mental shortcuts that affect how people perceive value, urgency, and social proof in digital interactions. The remaining term does not match the course’s defined psychology concepts. It is not treated as a standard cognitive bias within HubSpot’s framework, so it is the exception here. HubSpot Academy
Why the other options are incorrect
Availability heuristic This is a recognized cognitive bias because people rely on easily recalled information when making judgments. HubSpot Academy
Bandwagon effect This is a recognized psychology concept because people are influenced by what others appear to think or do in digital spaces. HubSpot Academy
Scarcity bias This is a recognized psychology concept because limited availability can increase perceived value and urgency. HubSpot Academy
Source for verification
https://academy.hubspot.com/lessons/consumer-behavior-and-psychology-in-digital-spaces
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Digital Marketing Course" page.