Question: Which of the following is NOT an element of a hero statement?
- A sales goal
- A persona
- A job to be done
- Your company’s name
Explanation
A hero statement consists of your company’s name, a clearly defined persona, and the job to be done that your product or service helps them accomplish. It communicates who you help and the outcome you enable, guiding messaging and sales efforts. A sales goal is an internal metric and is not part of the hero statement.
Why the other options are incorrect
B) The persona identifies the specific type of customer the hero statement addresses.
C) The job to be done explains the outcome or problem your company helps solve.
D) Including the company’s name clearly identifies who is providing the solution.
Source for verification
HubSpot Hero Statement Guide
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Sales Enablement Certification" page.