Question: Which of the following is NOT an example of an advocacy action?
- Writing a case study about a customer
- Paying your customer to leave you a good review regardless of their actual experience.
- Writing a blog post about a customer
- Asking a customer to write you a Yelp review
Explanation
Authentic advocacy involves voluntary actions where customers share genuine experiences to support your brand. HubSpot Service Hub defines advocacy actions as creating content, testimonials, or reviews without coercion or financial incentives. Paying for positive feedback violates ethical practices and does not reflect true advocacy. Genuine advocacy drives trust and long-term business growth.
Why the other options are incorrect
Writing a case study about a customer: This is a valid advocacy action showcasing customer experiences.
Writing a blog post about a customer: Highlights customer success, aligning with advocacy.
Asking a customer to write a Yelp review: Soliciting authentic reviews is a recognized advocacy action.
Source for verification
HubSpot Customer Advocacy Guide
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