Question: Which of the following is not mentioned as a type of shopping interaction used to build custom audiences in Amazon Ads?
- Video views
- Purchase history
- Shopping queries
Explanation
Custom audiences can be built from shopping interactions that show product or purchase intent. Purchase-based and query-based signals are shopping behaviors within Amazon Ads audience strategy. Media engagement is not the shopping interaction category being identified here. The distinction is between customer shopping activity and content-viewing engagement.
Why the other options are incorrect
Purchase history is a shopping interaction because it reflects completed buying behavior.
Shopping queries are shopping interactions because they reflect customer search intent.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.