Question: Which of the following is NOT part of customer enablement?
- Helping your customers use your product most effectively.
- Helping your customers do the job they hired your product to do.
- Helping your customers buy from you again.
- Helping your customers see your competitors’ failings.
Explanation
Customer enablement focuses on empowering customers to achieve their goals and derive maximum value from your product. It includes supporting effective product use, helping them accomplish their desired outcomes, and facilitating repeat purchases when aligned with their needs. Highlighting competitors’ failings is not part of enablement; it does not directly help the customer succeed. Outcome-oriented support defines the core of customer enablement.
Why the other options are incorrect
A) Teaching customers to use the product effectively is a core component of enablement.
B) Helping customers accomplish their job to be done is central to customer enablement.
C) Supporting repeat purchases can be part of enablement if it furthers customer success.
Source for verification
HubSpot Customer Enablement Guide
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