Question: Which of the following is NOT true about a flywheel?
- Flywheels store momentum.
- Flywheels represent a circular process rather than a linear one.
- Flywheels are able to stand unsupported for an indefinite amount of time.
- Flywheels accelerate as you add more energy to them.
Explanation
A flywheel needs continued force and low friction to keep creating business momentum. HubSpot uses this model to show how customer experience can accelerate growth over time. The model does not work as a self-sustaining object without energy, alignment, or maintenance. Reducing friction is essential because friction slows the flywheel and weakens momentum.
Why the other options are incorrect
Store momentum is true because a flywheel is designed to retain energy once it is moving.
Circular process is true because HubSpot uses the flywheel to represent continuous growth rather than a linear funnel.
Add more energy is true because applying force helps the flywheel accelerate.
Source for verification
https://www.hubspot.com/flywheel
https://academy.hubspot.com/lessons/inbound-fundamentals
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Inbound Certification" page.