Question: Which of the following is the correct hierarchy for campaign setup in Amazon DSP? Top line starts from left to right.
- Entity, Advertiser, Order, Line item, Creative
- Advertiser, Entity, Line Item, Order, Creative
- Creative, Order, Advertiser, Line item, Entity
Explanation
The Amazon DSP setup hierarchy begins at the Entity level, which contains advertiser accounts. An Advertiser sits under the entity and contains campaign activity. An Order groups campaign settings, budget, dates, and objectives. A Line item defines delivery settings, targeting, inventory, and bidding, while Creative contains the ad assets assigned for delivery.
Why the other options are incorrect
Option B places Advertiser before Entity and puts Line item before Order, which does not match the Amazon DSP hierarchy.
Option C starts with Creative, which is the lowest delivery asset level rather than the top of the setup structure.
Source for verification
https://advertising.amazon.com/help/GJVHGUJXDUKTGHG4
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