Which of the following statements about the audience planning tool is INCORRECT.

Here is the answer of the question: Which of the following statements about the audience planning tool is INCORRECT.

• Advertisers can use the audience planning tool to request insights from other brands.
• The audience planning tool assesses the estimated number of customers that are engaged in the advertiser’s brand at each stage of the customer journey.
• The audience planning tool can be used to help inform advertising strategies across each stage of the customer journey.
• Advertisers can only use the audience planning tool to understand insights surrounding their own brands.

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