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- To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done.
- To understand the page funnels that users are moving through on the current website to identify where they’re dropping off.
- To identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stages.
- To understand the steps the user goes through while working with a competitor to find areas of weakness.
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