Question: Which of the following tests reveal outcomes that happened as a direct result of exposure to your ad campaign that would not have happened otherwise? Select 2.
- Conversion Lift Testing
- Brand Lift Testing
- Randomized Testing
- A/B Testing
Explanation
LinkedIn Conversion Lift Testing measures incremental conversions by comparing outcomes between exposed and control groups. LinkedIn Brand Lift Testing measures incremental changes in audience perceptions using survey-based control versus treatment methodology. Both test types help identify outcomes caused by ad exposure rather than results that may have happened without the campaign. This makes them appropriate for understanding true incremental impact across lower-funnel and brand perception outcomes.
Why the other options are incorrect
Randomized Testing is a methodology concept, not a named LinkedIn Campaign Manager test type for reporting incremental outcomes.
A/B Testing compares campaign variations, but it does not measure outcomes that would not have happened without ad exposure.
Source for verification
https://www.linkedin.com/help/lms/answer/a590090
https://www.linkedin.com/help/lms/answer/a9913043
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Measurement Certification" page.