Question: Which of the following tools can an advertiser use to create a custom audience from people who recently visited their website homepage?
- Amazon Ads Tag
- Advertiser hashed audiences
- Lookalike audiences
Explanation
Amazon Ads Tag helps advertisers collect website activity signals for measurement and audience creation. Recent homepage visits can be used to define a custom audience based on advertiser-owned site behavior. This supports retargeting or audience activation through Amazon Ads when the tag is implemented correctly. The feature connects off-Amazon site engagement with campaign planning and activation.
Why the other options are incorrect
Advertiser hashed audiences use hashed customer records, not site-visit signals collected from a webpage.
Lookalike audiences find similar shoppers from a source audience, but they do not collect homepage visitor activity.
Source for verification
https://advertising.amazon.com/help/GLZ54GXQW773A6MG
https://advertising.amazon.com/insights-and-planning/audiences
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.