Question: Which statement accurately describes how users see the variants for a localized store listing experiment?
- Experiment variants are only shown to users who view your app's store listing in the languages that you choose.
- Experiment variants are shown to all users who are members of your app's target audience.
- Experiment variants are only shown to users that agree to opt in to the experiment and click its assigned link.
- Experiment variants are only shown to users who view your app's store listing for the first time.
Explanation
A localized store listing experiment applies only to the selected language versions of the store listing. Users see experiment variants when their Google Play experience matches those configured languages. This keeps test results tied to the localized text or assets being evaluated. It also prevents results from being mixed with users who view the default listing or other language versions.
Why the other options are incorrect
Target audience Experiments are not shown simply because users match the app’s declared audience.
Opt-in link Store listing experiment exposure does not require users to opt in or use a special link.
First-time viewers Google Play does not limit localized experiment variants only to first-time listing visitors.
Source for verification
https://support.google.com/googleplay/android-developer/answer/9859152
https://support.google.com/googleplay/android-developer/answer/9844778
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