Which statement best captures the value proposition of Google’s experimentation tool?

  • It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
  • It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
  • It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
  • It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
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