Question: Which statement summarises a Google App campaign?
- A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
- An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
- A Google tool that automatically creates an app based on an advertiser's website and supplied content.
- A platform in Google Ads that lets advertisers promote their products and services exclusively on apps that they don't own.
Explanation
App campaigns use Google Ads automation to promote an app across Google properties from a single campaign setup. They are designed to drive app installs, in-app actions, or value-based goals depending on the selected objective. Google Ads automatically creates ads using supplied text, images, videos, and assets from the app store listing. Machine learning optimizes bids, placements, and asset combinations toward the chosen conversion goal.
Why the other options are incorrect
Apps only App campaigns can serve across Google Search, Google Play, YouTube, Discover, and the Google Display Network.
Manual ad type App campaigns are automated and are not limited to banner ads on Google Play.
App creation tool Google Ads promotes existing apps; it does not automatically build an app from a website.
Source for verification
https://support.google.com/google-ads/answer/6247380?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.