Question: Which targeting option should an advertiser use if they are new to Sponsored Brands?
- Complements
- Manual
- Automatic
Explanation
Automatic targeting helps simplify campaign setup by allowing Amazon Ads to match ads with relevant shopping queries and products. This is useful for advertisers who are new because it reduces the need to choose targets manually at the start. It can also provide performance insights that help identify useful keywords and product targets for later optimization. For Sponsored Brands setup, automated targeting options support faster campaign creation when advertisers do not yet have a defined targeting strategy.
Why the other options are incorrect
Complements is too narrow because it refers to a targeting relationship, not the broader recommended targeting option for getting started.
Manual requires advertisers to select targeting inputs directly, which is better suited when they already know which keywords, products, or categories to target.
Source for verification
https://advertising.amazon.com/library/guides/sponsored-brands-what-to-know
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