Question: Which third-party measurement solutions can identify purchase lifts not on Amazon.com?
- Mobile Measurement Partners (MMPs)
- Offline Sales Lift
- Location Lift
Explanation
Offline Sales Lift measures advertising impact on purchases that occur outside the Amazon store. It helps advertisers understand whether media activity contributed to sales in offline channels. This is useful when campaign success depends on retail outcomes beyond Amazon.com. The solution fits third-party measurement because it evaluates lift using external sales signals.
Why the other options are incorrect
Mobile Measurement Partners (MMPs) measure mobile app attribution and performance, not purchase lift outside Amazon.com.
Location Lift measures changes in physical location visitation, not purchase lift from offline sales.
Source for verification
https://advertising.amazon.com/library/guides/demand-side-platform
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