Question: Why are Twitch viewers more likely to consider a purchase based on a streamer's recommendation.
- Opting into a streamer's channel through a paid subscription incentivizes them to access any product the streamer recommends.
- The trust built through long-form, authentic content translates directly into consumer action.
- Streamers are able to send targeted follow-up ads to their viewers promoting content that has been advertised on their channel.
- Unlike other livestreaming services, viewers can only be subscribed to one streamer at a time, this builds an exceptional buy-in to the streamer and their opinions.
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