Why is it important to focus on effective content development?

  • Content is the core of your website and is key to driving user behavior.
  • Content creation is often the biggest cause in delays during the redesign process.
  • Although nice to have, effective content development should not be a primary focus. It’s more important to focus on making the website look better than your competitors’ websites.
  • The final copy is needed before the site can be designed or developed. This is why content development is important to start directly after the GDD engagement kicks off.
  • A and B
  • All of the above
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