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Here is the answer of the question: Why is it important to have an email marketing sunset policy for graymail?
- Unengaged contacts can lead to higher negative metrics, which impacts your deliverability.
- Engaged contacts provide a wealth of behavioral data, which must be integrated into the CRM.
- Unengaged contacts require more emails to nurture them back, so the use of colorful personalization is key.
- Engaged contacts allow for more colorful experiments with copy and design, which are integral to sunset policies.
The above question is related to “HubSpot Email Marketing 2023 Exam“. You can find all the updated questions and answers related to to “HubSpot Email Marketing 2023 Exam” on the “HubSpot Email Marketing 2023 Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
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