Why might you want to compare the ratio of ads shown to views for a video at the start of a month, and then at the end of the month?

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  • To see which type of ad generates the most revenue.
  • To see the effect of seasonality on ad rates.
  • To see how this ratio is changing over time and adjust your ad strategy accordingly.
  • To see how many subscribers watched the ad and commented on the video.

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