Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

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Here is the answer of the question: Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

  • So advertisers know if their audience targeting is successful.
  • So advertisers know if frequency capping is working.
  • So advertisers know if users are double-clicking on their ads.
  • So advertisers know if their ads have truly been seen by users.

The above question is related to “Google Ads Apps Assessment“. You can find all the updated questions and answers related to to “Google Ads Apps Assessment” on the “Google Ads Apps Assessment page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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