Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Google Ads Apps Assessment Answers

Here is the answer of the question: Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

  • So advertisers know if their audience targeting is successful.
  • So advertisers know if frequency capping is working.
  • So advertisers know if users are double-clicking on their ads.
  • So advertisers know if their ads have truly been seen by users.

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