Question: With Audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select all that apply.
- Retargeting
- Interests and Traits
- Third Party
- List upload
- Demographics
Explanation
Matched Audiences lets advertisers use their own data or connected partner data to build custom audience segments. Retargeting reaches members based on prior actions, such as website visits or LinkedIn engagement. List upload uses company or contact lists to reach known accounts or contacts. Third party audience data comes from connected marketing partners in Campaign Manager.
Why the other options are incorrect
Interests and Traits This is incorrect because it is an audience attribute category, not an owned-data or partner-data audience type.
Demographics This is incorrect because it is an audience attribute category, not a Matched Audiences source.
Source for verification
https://www.linkedin.com/help/lms/answer/a420552
https://www.linkedin.com/help/lms/answer/a424655
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.