Question: You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad's effectiveness?
- Remove supers so they don't compete with the audio.
- Lower the brightness to optimize for mobile device viewing.
- Increase the pace and tighten the framing.
- Add closed captions since most viewers will watch with sound off.
Explanation
Google’s ABCDs place early engagement under Attention. Faster visual movement helps reduce drop-off by keeping the ad dynamic. Strong framing makes the product or subject easier to see on mobile screens. These edits improve clarity and viewing momentum without changing the core creative idea.
Why the other options are incorrect
Lower brightness: Darker visuals can reduce mobile visibility and make the ad harder to process.
Closed captions: Captions can support comprehension, but the stated reason does not match Google’s creative optimization guidance here.
Remove supers: Supers can reinforce key messages when used clearly and should not be removed by default.
Source for verification
https://support.google.com/google-ads/answer/14783551
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