Question: You have a goal of redesigning your website, but you first want to know which categories certain links should go under. Which research method should you use?
- Listening labs
- Exploratory interviews
- Card sorts
- Benchmark testing
Explanation
Card sorts help reveal how people naturally group information, which makes them useful for improving website navigation. This method supports website optimization because link categories should match user expectations rather than internal assumptions. It can show which labels or groupings feel intuitive before a redesign is finalized. Using this research method reduces friction by making the site structure easier for visitors to understand.
Why the other options are incorrect
Listening labs is incorrect because they focus on observing user reactions and feedback, not organizing links into categories.
Exploratory interviews is incorrect because they uncover broad motivations and needs, not category structure for navigation.
Benchmark testing is incorrect because it measures current performance against a standard, not how content should be grouped.
Source for verification
https://knowledge.hubspot.com/website-pages/manage-your-site-navigation-menu
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Inbound Marketing Optimization" page.