Question: You manage marketing for a local tourism company and you're creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
- Only your main website photo
- Images of tourists enjoying their tour in scenic locations
- Only your best-performing image from social media
- Images of tourists in locations both on and off the tour
Explanation
For a Discovery campaign, creative appears in visually immersive Google surfaces where images need to communicate the offer quickly. Lead-focused creative should use relevant, high-quality visuals that show the product or service in a real context. Human, experience-led imagery can make a local tourism offer easier to understand and more actionable. Uploading a narrow or unrelated set of images limits Google Ads’ ability to assemble effective ad combinations.
Why the other options are incorrect
Main website photo: A single image limits creative variety and may not show the service experience clearly.
Social media image: Past social performance alone does not ensure suitability for Discovery ads placements.
Off-tour locations: Showing unrelated locations can weaken relevance and create a mismatch with the offer.
Source for verification
https://support.google.com/google-ads/answer/6341296
https://support.google.com/google-ads/answer/9823397
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Creative" page.