Question: You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
- Add new assets multiple times per week.
- Pause the campaign.
- Replace all the assets at once.
- Remove and replace low-performing assets.
Explanation
Creative optimization for display campaigns should begin with asset-level performance signals. The asset report identifies which assets are weaker relative to others of the same type. Keeping stronger assets active helps preserve useful learning while improving weaker creative inputs. This supports performance stability before increasing budget.
Why the other options are incorrect
Frequent new assets: Adding assets too often can disrupt evaluation and does not address existing weak assets.
Pause the campaign: Pausing stops delivery instead of improving creative quality.
Replace all assets: Changing every asset at once can increase volatility and remove assets that are already performing well.
Source for verification
https://support.google.com/google-ads/answer/9566341
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