You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.

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  • the amount of interesting content, such as gifs, that they use
  • the level of engagement they have with their audience
  • the number of languages they can communicate in the amount of re-tweets they get
  • the amount of times per day they post to social media networks
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