Question: You want to run a store experiment on Google Play. With which of the following attributes can you experiment?
- Promo video
- Category
- Tags
- User acquisition
Explanation
Google Play store listing experiments can test preview assets that appear in the listing. Video assets are part of the supported graphics-related elements for experiment variants. This allows performance comparison of listing creatives without changing app functionality. The test should focus on one variable so the result is easier to interpret.
Why the other options are incorrect
Category App category is a classification setting, not a supported store listing experiment attribute.
Tags Tags help categorize the app for discovery but are not experiment attributes.
User acquisition Acquisition data is measured in reports; it is not an editable listing asset for experiments.
Source for verification
https://support.google.com/googleplay/android-developer/answer/9859152
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