Question: You work for a creative agency and are aiming to grow consideration for a software company's project management product. How should you approach making this video ad?
- Share multiple messages about the many ways this product solves a problem.
- Use product demos and how-to's to put the product in context.
- Make people core to the story and keep branding subtle.
- Use technical jargon that will resonate with important audiences.
or
- Use technical jargon that will resonate with important audiences.
- Make people core to the story and keep branding subtle.
- Use product demos and how-tos to put the product in context.
- Share multiple messages about the many ways that this product solves a problem.
Explanation
For a consideration objective, Google’s ABCDs guidance supports showing how the product works and why it is useful. Product demos and how-to formats make the value proposition concrete by placing the product in a real use case. This helps viewers evaluate whether the solution fits their needs. Clear product context is especially important for software because benefits can be difficult to understand from claims alone.
Why the other options are incorrect
Keep branding subtle: Branding should be clear enough to connect the message to the advertiser.
Multiple messages: Too many messages can reduce clarity and make the value proposition harder to understand.
Technical jargon: Jargon can limit understanding and distract from the product’s practical benefit.
Source for verification
https://support.google.com/google-ads/answer/14783551
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