Question: You work for a creative agency making video ads for a client who's struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
- Showcase discounts and sales to drive interest.
- Convey multiple messages to resonate with the masses.
- Avoid humour as it's more subjective.
- Humanise the story.
Explanation
ABCDs creative guidance emphasizes building a connection with the viewer, not only presenting product information. Human-centered storytelling helps people relate to the message and feel something about the brand. For YouTube video ads, emotional relevance can make the creative more memorable and persuasive. This approach is especially useful when previous ads have failed to create meaningful audience connection.
Why the other options are incorrect
Discounts and sales may support short-term interest, but they do not directly solve weak emotional connection.
Humour avoidance is not required because humour can be effective when it fits the brand and audience.
Multiple messages can reduce clarity and make the ad harder to remember.
Source for verification
https://support.google.com/google-ads/answer/14783551
https://support.google.com/google-ads/answer/13652431
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